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I've dropped sums like that before...but when I have, it was always preceded by extensive research, sometimes as much as years worth. Even back when choosing gear was simpler due to there being less to choose from, I would still expend a lot of care on checking and crosschecking as much info as possible before money ever entered into the equation. There's a saying: 'informed customers are better customers'...and this is true, because when you're dead-certain about where you want to go and how to get there, the expenditure process becomes effortless because all of the 'hard part' has been done already.